Leonard Kant
Strategic Growth
Category - Marketing
- Your company's unique talent
- Educating yourself on a new niche
- Market with data first, art second
- Do not overly intellectualize; return to the truth
- You don’t know your ideal customer, yet
- Can your customer bring one more customer?
- Take your marketing to base camp first
- You can do it, and we can help
- Bring in an authority until you have become one
- The ideal marketing stack is minimalist
- Don’t screw up your pricing page
- Stop posting on your corporate social media
- Your website talks too much
- Be organic, not plastic
- Software on a billboard; maybe not so crazy
- You can’t rely on exaggeration