Leonard Kant
Strategic Growth
- Your company's unique talent
- Educating yourself on a new niche
- Leverage what you already are
- Build things progressively
- Understand the surface level plus one
- Celebrate decisions, not results
- Market with data first, art second
- Do not overly intellectualize; return to the truth
- You don’t know your ideal customer, yet
- Can your customer bring one more customer?
- Consistent quality work is possible
- Educate your customers like a school
- Less accountability, more responsibility
- Take your marketing to base camp first
- You can do it, and we can help
- Turn “I don’t know” into your strongest tool
- Bring in an authority until you have become one
- Sell precisely with the 3+3 framework
- Good branding makes proud employees
- The ideal marketing stack is minimalist
- Trust your designer to design
- Create beloved features with two-sided value
- Don’t screw up your pricing page
- Sell to people at companies, not companies
- Show them the fish; don't just tell them
- Start spending to both make and save money
- Leveraging your people leverages your logo
- Stop posting on your corporate social media
- Your website talks too much
- Find a second pair of eyes
- You’re facing a problem right now - ask why
- A marketer’s best friend is the CEO
- Be organic, not plastic
- You want a marketer, not a growth hacker
- Optimize for energy, not just time and cost
- Software on a billboard; maybe not so crazy
- The best workflows are buttery smooth
- You can’t rely on exaggeration