Good branding makes proud employees

One of the most underestimated perks for employees working at a company is the company’s branding.

The effort invested in the company's branding portrays a lot about the care and diligence put into the business.

The majority of companies nowadays have to rely on their digital presence for their entire branding.

When someone shares where they work with others, the first thing that other person will always do is look at the company website and/or company LinkedIn.

If the website looks disorganized and sloppy, it reflects poorly on outsiders’ perception of the working culture.

Most people will lack insight into your company’s true nature and operations, aside from the image and branding you present.

You could have an amazing collaborative environment and customers, but without offering a flavorful taste of your activities, they won’t understand.

By creating comprehensive branding, you are greatly benefiting your employees.

One of the primary factors in attracting talent is their question: "How will this appear on my resume?" This is unavoidable.

I have experience with companies possessing minimal web presence and those with extensive web presence.

Generally, this doesn’t necessarily reflect how good they are. It simply reflects on how good they are at branding.

Whatever you depict on your website should be how you wish others to perceive you.

It shouldn’t and must not be a falsehood.

But, naturally, you want to showcase your best side.

Would you upload an unattractive picture on Tinder?

However, you also shouldn’t present yourself as someone you’re not. That’s a quick way to get ghosted after one date.

Ali is a recent graduate at a creative agency, but their website appears unchanged for the last years. They know they'll need to exert extra effort to convince their next employer that they've been involved in cutting-edge projects.

The most significant advice I offer companies regarding branding isn’t about specific traits.

It's that your company should exude a modern appearance.

There’s no reason for your company to have an outdated look for your industry.

Most employees joining startups or SMEs seek a reputation for being at the forefront of innovation.

Ensure your employees feel proud to be well-represented somewhere.

Your website serves as your storefront.

And it’s your employees’ ticket, their business card to their network.